作为全球文旅产业数字化转型领军者，我们以”科技＋设计＋文化”多轮驱动，构建沉浸式文旅生态：

√VR沉浸展运营：与埃菲尔铁塔团队合作孵化《巴黎之巅VR沉浸》亚洲首秀，融合数字孪生技术与文化IP，打造全感官交互体验

√文旅科技研发：虚拟空间与实体文旅深度融合的解决方案

√IP全链开发：从空间设计到元宇宙空间，构建”内容＋科技＋消费”沉浸式文旅消费生态闭环

上海旻果文化发展有限公司以 “场景驱动品牌，设计赋能文旅” 为核心发展理念，深耕文旅行业全链条服务领域，致力于为政府机构、文旅企业及品牌方提供从战略咨询到空间落地的一体化解决方案。自 2016 年成立以来，我们以规划设计与场景营造为基石，结合品牌战略咨询，打造 “品牌 + 空间 + 运营” 深度融合的创新模式，助力客户实现文化价值与商业价值的双重提升。

业务领域

1. 品牌战略咨询与场景化定位
   围绕客户品牌内核，提供市场研究、品牌定位、文化 IP 挖掘等咨询服务，将品牌故事融入空间场景设计，构建差异化竞争优势，助力文旅项目从 “同质化竞争” 转向 “品牌化体验”。
2. 规划设计与建筑设计
   以文旅项目全生命周期为视角，提供城乡规划、文旅园区规划、特色小镇设计及公共建筑方案，注重功能性与美学融合，打造具有地域文化标识的空间载体。
3. 场景营造与沉浸式体验设计
   聚焦 “场景即内容” 理念，通过文化叙事、互动科技、艺术装置等手法，构建主题化、沉浸式的消费场景，激活空间流量，实现从 “物理空间” 到 “情感记忆” 的转化。
4. 运营前置的一体化服务
   创新提出 “设计 + 运营” 联动模式，在项目前期即植入业态策划、动线优化、可持续运营等策略，确保空间设计与商业逻辑高度契合，降低后期运营风险，提升项目盈利能力。

核心优势

• 全链条整合能力：覆盖 “品牌战略 – 规划设计 – 场景营造 – 运营支持” 全流程，打破传统环节割裂问题，确保理念贯穿始终。
• 文旅深度融合：以文化为魂、场景为媒，推动文旅项目从 “观光型” 向 “体验型” 升级，助力客户塑造长效品牌影响力。
• 跨领域协同创新：集结规划、建筑、品牌、运营等多领域专家团队，提供兼具前瞻性与落地性的解决方案。

特色项目案例｜巴黎之巅 VR 沉浸展
（与埃菲尔铁塔官方联合孵化｜数字孪生 × 空间计算 × 场景运营一体化）

• 项目背景

“巴黎之巅 VR 沉浸展” 由我司与法国埃菲尔铁塔官方联合孵化，作为上海 “首店经济 + 首发经济” 标杆项目，深度融合数字孪生技术、实时空间计算与 VR 内容叙事，打造从虚拟场景构建、交互内容开发到线下展馆运营的全链条沉浸式体验空间。项目自 2025 年落地上海以来，迅速登上抖音生活榜、大众点评 “上海新奇体验热销榜 TOP3”、小红书 “魔都必打卡展览” 等榜单，成为城市文旅消费新地标。

• 核心技术亮点
  1. 数字孪生与空间计算
     基于高精度三维扫描技术，1:1 复刻巴黎埃菲尔铁塔及周边地标场景，结合实时空间定位算法，实现虚拟场景与现实动线的无缝映射。游客可通过 VR 设备自由穿梭于塔顶观景台、历史建造场景等虚实融合空间，感受 “云端漫步巴黎” 的震撼体验。
  2. 文化 IP 的 VR 叙事重构
     联合埃菲尔铁塔官方档案库，将塔体建造历史、巴黎城市文化符号转化为沉浸式剧情线，游客可化身 “时空工程师”，通过手势识别、体感反馈等技术参与铁塔建造关键节点，体验从图纸设计到钢铁拼接的完整历程。
  3. 数据驱动的场景运营
     搭建智能客流分析系统，实时监测游客动线、驻留热点及互动偏好，动态调整灯光、音效及剧情分支，同步联动线上平台推送个性化体验攻略，实现 “线下体验 – 线上传播 – 二次引流” 闭环。
• 市场价值与行业认可
  • 首发经济标杆：作为上海市 2025 年 “全球新品首发地” 重点推荐项目，获上海市商务委员会专项政策支持，带动周边商圈客流增长 35%。
  • 中法文化桥梁：入选 2025 “中法文化之春” 官方活动，成为埃菲尔铁塔全球首个海外授权 VR 项目。
• 项目意义

“巴黎之巅 VR 沉浸展” 不仅验证了我司 “文化地标数字化活化” 模式的商业价值，更重新定义了文旅场景的体验边界：
技术跨界：空间计算 + 历史 IP 叙事打破传统展览空间限制，为文化遗产提供 “轻资产、强互动” 活化路径。
文化破圈：以数字语言连接中法建筑文化，助力城市国际文化形象与文旅消费升级。
长效运营：通过数据资产沉淀与内容持续迭代，实现展览生命周期延长至 24 个月（行业平均 6 个月）。

As a global leader in the digital transformation of the cultural tourism industry, we drive innovation through the synergy of technology, design, and culture to build immersive tourism ecosystems:

√ VR Immersive Exhibition Operations: Partnered with the Eiffel Tower team to incubate the Asian debut of “Paris Summit VR Immersion,” integrating digital twin technology with cultural IP to create multi-sensory interactive experiences.

√ Cultural Tourism Technology R&D: Developing comprehensive solutions for deep integration of virtual spaces and physical tourism infrastructure.

√ Full-Chain IP Development: Constructing closed-loop immersive tourism consumption ecosystems through “content + technology + commerce” integration, spanning from spatial design to metaverse spaces.

Shanghai Minguo Cultural Development Co., Ltd.
Adhering to the core philosophy of “Scenarios Drive Brands, Design Empowers Tourism,” we specialize in full-chain services for the cultural tourism industry, delivering integrated solutions spanning strategic consulting to spatial implementation for government agencies, tourism enterprises, and brands. Since our establishment in 2016, we have pioneered an innovative “Brand + Space + Operation” synergy model rooted in planning design and scenario creation, empowering clients to achieve dual enhancement of cultural and commercial value.

Core Business Verticals

1. Brand Strategy Consulting & Scenario-Based Positioning

• Deliver market research, brand positioning, and cultural IP mining services aligned with clients’ brand essence.
• Integrate brand narratives into spatial design to build differentiated competitive edges, transforming tourism projects from “homogeneous competition” to “branded experiences.”
  2. Planning & Architectural Design
• Provide lifecycle-oriented solutions including urban-rural planning, tourism park development, characteristic town design, and public architecture schemes.
• Emphasize the integration of functionality and aesthetics to create spatial embodiments of regional cultural identities.
  3. Scenario Creation & Immersive Experience Design
• Execute the “scenario-as-content” philosophy through cultural narratives, interactive technologies, and art installations.
• Develop thematic, immersive consumption scenarios to amplify foot traffic and convert “physical spaces” into “emotional memories.”
  4. Operation-Forward Integrated Services
• Innovate the “Design + Operation” co-creation model, embedding business format planning, circulation optimization, and sustainable operation strategies at early stages.
• Ensure alignment between spatial design and commercial logic to mitigate operational risks and maximize profitability.

Core Competitive Advantages

1. Full-Chain Integration Capabilities

• Cover the entire workflow from brand strategy and planning design to scenario creation and operational support, eliminating traditional silos to ensure conceptual coherence across all stages.
  2. Deep Cultural-Tourism Synergy
• Anchor projects in cultural DNA while leveraging scenarios as a medium, driving the evolution of tourism destinations from sightseeing-focused to experience-driven models, fostering enduring brand equity for clients.
  3. Cross-Disciplinary Collaborative Innovation
• Mobilize expertise across planning, architecture, branding, and operations to deliver solutions that balance forward-thinking vision with practical executability.

Featured Project Case｜Paris Summit VR Immersion
(Co-developed with Eiffel Tower Official Team｜Integrated Digital Twin × Spatial Computing × Scenario Operation)

Project Background
“Paris Summit VR Immersion,” co-developed with the Eiffel Tower’s official team, stands as a benchmark for Shanghai’s “Flagship Store Economy + First-Launch Economy” initiatives. By converging digital twin technology, real-time spatial computing, and VR storytelling, we created a full-chain immersive experience spanning virtual scene construction, interactive content development, and offline exhibition operations. Since its Shanghai debut in 2025, the project has trended on Douyin Life Rankings, ranked in the Top 3 of Dianping’s “Shanghai Novelty Experience Hot List,” and been featured on Xiaohongshu as a “Must-Visit Exhibition in Shanghai,” cementing its status as a new cultural tourism landmark.

Core Technological Innovations

1. Digital Twin & Spatial Computing

• Deployed high-precision 3D scanningto replicate the Eiffel Tower and its surroundings at 1:1 scale.
• Integrated real-time spatial positioning algorithmsfor seamless mapping between virtual scenes and physical pathways.
• Visitors navigate blended-reality spaces (e.g., tower observatories, historical construction scenes) via VR devices, experiencing “cloud-walking over Paris.”
  2. Cultural IP Reimagined through VR Storytelling
• Partnered with the Eiffel Tower Archives to transform architectural history and Parisian cultural symbols into immersive storylines.
• Visitors become “time-traveling engineers,” using gesture recognition and haptic feedback to participate in key construction phases—from blueprint design to steel assembly.
  3. Data-Driven Scenario Operations
• Developed an AI-powered 客流分析系统 (crowd analytics system)to track visitor flows, dwell hotspots, and interaction patterns.
• Dynamically adjusted lighting, soundscapes, and narrative branches while syncing personalized experience guides via online platforms, forming an “offline experience → online virality → repeat traffic”

Market Value & Industry Recognition

• First-Launch Economy Benchmark: Designated a 2025 Shanghai “Global New Product Launch Hub” priority project with municipal policy support, driving 35% increase in adjacent 商圈 (commercial district) foot traffic.
• Sino-French Cultural Bridge: Officially selected for the 2025 “Croisements Culturels Franco-Chinois” festival, becoming the Eiffel Tower’s first globally licensed VR project.

Strategic Impact
“Paris Summit VR Immersion” validates our “Digital Revitalization of Cultural Landmarks” model and redefines experiential boundaries in cultural tourism:

1. Technological Convergence:

• Spatial computing + historical IP storytellingtranscends traditional exhibition constraints, offering a “asset-light, interaction-heavy” pathway for heritage preservation.
  2. Cultural Resonance:
• Bridging Chinese and French architectural cultures through digital language, elevating Shanghai’s global cultural profile and tourism consumption tiers.
  3. Sustainable Operations:
• Extended exhibition lifecycle to 24 months(vs. industry average of 6 months) via continuous data asset refinement and content iteration.